Welcome to Paragon Cars London

Specialists in Sports, Prestige & 4x4 Vehicles in London

Based in Watford, Hertfordshire


Paragon Cars London is a independent sports, prestige and 4x4 specialist with a vast experience at selecting only the highest quality vehicles. We pride ourselves on the quality of our service to give our customers the highest standard. We have a reputation for offering our customers unsurpassed levels of service and a fantastic selection of the latest cars in the UK. We pride ourselves in making sure all of our cars are prepared to the very highest standard making sure each car is rigorously valeted and detailed to ensure the car is in the best possible condition before it is offered for sale at our showroom where customers can browse and take a closer look at our cars in a friendly relaxed atmosphere.

We feel purchasing your next vehicle should be a simple yet enjoyable experience, if you feel the same then get in touch to see how we can help. To make the process as straightforward as possible, we offer several additional services including sourcing, financing and warranties. We pride ourselves on exceptional levels of customer service and aim to make any experience as hassle free and smooth as possible.

Our team is made up of Sales, Purchasing, Accounting, Marketing and Valeting professionals who are all enthusiastic about our industry and will go to great lengths to create a customer-friendly environment. Our aim is to develop a long term relationship with our customers.

We take pride in being able to guide all of customers, regardless of being returning customers or not, through all aspects of car ownership – the choosing, buying, financing selling and sourcing.

Operating from a private showroom, we are based in Watford, Hertfordshire; close to the A41, M40, M1 and M25. For those driving to our showroom, ample parking is provided. You can also reach us by Bushey or Watford High Street station. We are also happy to provide a chauffeur service from the station to the showroom, if coming to view or collect a car. If you are travelling along way, please call us prior to leaving and we will be happy to do a virtual walk around and hold the vehicle until you arrive.