What do our customers say?

At Paragon Cars London we do our best to help you throughout the whole buying process. We have a customer focused approach and are very proud of that. If you come to us for your new car we have no doubt that you will leave with a smile on your face. Don't take our word for it - take a look at some of our glowing customer testimonials below.

I wish all car buying experiences were like the one provided by Paragon Cars in my recent purchase. I felt valued and important like a customer should feel from the early email enquiry and Sheil was prepared to answer all the questions that I had very professionally and promptly, which gave me a positive feeling of Paragon Cars even before I came to look at the vehicle.

The level of communication leading up to my visit was excellent, the perfect blend of enough to show that you care about a potential new customer, but not too much to feel pressurised. This level of people skills and communication followed through the whole car buying experience, both Sheil and Kev were very professional, polite and sincere. They were very accommodating with my needs and provided an excellent level of customer service, showing a great desire to go the extra mile to make the car buying experience as easy as possible for me and not just the minimum service they could have provided.

I would certainly recommend Paragon Cars to anybody who I speak to or may read this and would not hesitate to call them again if I need another car in the future.

Scott - Ipswich - Mercedes E Class

Brilliant dealer and very clear and easy purchase of a quality car at a very good price. Decided to buy the car unseen just based on their honest description and acceptance of £500 off the price. Turning up to take the car the paperwork was quickly and smoothly sorted. Having got the car home it is perfect.

Raymond H - Norwich - Mercedes SLK

I was incredibly impressed with paragon cars. Extremely professional service that worked really hard to source me a car with the specification that I desired. The dealer Sheil was in communication with me throughout the process and made the whole experience stress free. I would have no problem in recommending paragon cars to family and friends. Keep up the great work.

Ravi S - London - Audi Q7

I normally buy my cars from dealers direct but came across Paragon via our my car engineer's recommendation. Bought the Audi Q7 and got very good service from start to finish. I found them very helpful and cooperative. Definitely recommend them. They may not be on the main road dealers but offer better service then Audi in Watford.

Rudesh M - London - Audi Q7

Paragon Cars London were extremely efficient and helpful in my search for a new car. So much so I have referred friends and family to them and i am also planning on purchasing another car from them a weeks time.

Corey F - London - Mercedes E Class

I was looking for a car to export to Dublin. Therefore as I couldn't view the cars in person it was very important that I was dealing with a very trustworthy dealer. Sheil in Paragon Cars was very helpful and was very professional throughout the whole process. This included arranging all documents and arranging delivery etc. I would have no hesitation buying from Paragon again and would highly recommend them to anyone who was looking to buy a car for export to Ireland. They have quality stock and went the extra mile to make the whole process easier. Vincent 

Vincent D - Belfast - Mercedes E Class

I bought car from "Paragon Cars London" and car is excellent in and out customer service was excellent as well so helpful staff they also offer me 6 months warranty for parts and labour very important thing when you buying used car I am pretty much sure when I will change the car again I'll do this through Paragon Cars again. 

Robert K - London - Mercedes E Class

I bought BMW 6 series 2013, perfect car, like new. I am so happy. Recommend to everyone.

Valentin D - London - BMW 6 Series

The car is very nice and good ,the dealer is very quick .best dealer!

Ioan S - London - Audi A5​

I had a wonderful time with Paragon Cars, I have left with my favourite car and very happy with everything.

Andrei L - London - BMW 6 Series

I've just collected my new car and I am thrilled with it. Sheil carried out a visual check for me over the phone which made me go and see it for my self. I was not disappointed. Wonderful service from Sheil and his whole team including his dad. Very much a family business and they all made me feel very looked after. The car is a dream come true and a bottle of wine and chocolates just showed how much Paragon wanted my experience to be special.Thoroughly recommend Paragon, you don't feel pressure ...

Chris E - Northampton - Range Rover Evoque

Our experience in dealing with Sheil at Paragon Cars was first rate, he was very polite and professional at all times. We bought a 12 plate Mercedes SLK 250 without actually viewing the vehicle main reason being, we reside in Aberdeen. We arranged to have the vehicle delivered; it was "as advertised" and very well presented - the delivery driver was also very polite and "walked us round the vehicle" before stepping through the required documentation. Anna is delighted with her SLK (her third in a row!) Regards, Anna & Brian.

Brian L - Aberdeen - Mercedes SLK

Very happy with the service given by staff of Paragon Cars. Helpful and friendly and go the extra mile. The great customer service was consistent from start to finish and even after buying the car. I would highly recommend Paragon cars to anyone looking for a prestige vehicle. Absolutely love my new car! Thank you.

Kristina G - London - Mercedes C Class

Found my perfect car and got absolutely perfect service from Paragon cars and in particular Shiel. From my initial enquiry all the way through to his follow up call a week later to check I was happy with everything, Sheil has been absolutely fantastic, customer service definitely worthy of 5 stars. Would highly recommend and would definitely use again.

Emma - Oxford - Mercedes SLK

Excellent service from start to finish, with no pressure to buy....the car will do that for you. I bought an immaculate E250 AMG Sport coupe which I absolutely love. I definitely recommend Paragon Cars and would not hesitate at all to buy another car from them.

Steve - Cambridge - Mercedes E Class

You'll be mightily impressed if you visit Paragon Cars in Watford, Hertfordshire. It's tucked away, but this forms part of the adventure. Don't be deterred, especially if you're looking for a great stock of Mercedes cars and impressive customer service. Seek out Sheil Patel at Paragon.

Paul D - Nottingham - Mercedes C Class

I wanted to thank Sheil at Paragon Sourcing for a brilliant service in sourcing a Range Rover Evoque for me and also part exchanging my old car. With heavy work commitments, I had no time to do the necessary research in purchasing my next car. With Sheil’s help, we managed to source a car with the right spec and part exchange my old car within 2 weeks. Sheil also responded quickly to all my questions and ensured a smooth handover. I will not hesitate in using Paragon sourcing in the future and would happily recommend them to anyone who wants a fast, efficient way to find their next car!

Manoj - London - Range Rover Evoque

An excellent experience all round. The mercedes was ready for our test drive as arranged and was in immaculate condition, sheil came out with us for the test drive. There was no rush and he knew EVERYTHING about the vehicle (unlike the mercedes main dealer we had just left!) It was nice to deal with someone who didnt have to keep going and asking his manager etc. The deal was done the car mot carried out and was ready at the time agreed to collect. I have bought many cars over the years and have never been treated as well as this. They have lots of top marque cars well worth a look. Thanks Sheil.

C Rice - Northampton - Mercedes A Class

After looking for a good few weeks, I came across Paragon Cars. The sheer number of photos really helped us to see the condition of each car inside and out and was essentially the deciding factor. The specification and technical info is spot on. Arranging the test drive with Sheil was simple and was even picked up from the station upon arrival. Was given ample time to test drive the car and inspect. Overall a nice, simple and easy experience. Next time we know where to look first. Thanks!

Mitesh P - London - Mercedes B Class

I've brought my second car in two years from Paragon. Both were sourced to my desired specifications. Finance was arranged quickly and efficiently. Great service and prices made them my first choice! Even when the car had a couple of issues they helped get them resolved without any problems. I wouldn't hesitate to recommend to others.

Kunal P - Nottingham - BMW 1 Series

After a deal that fell through with another dealer I found Paragon Cars online. The whole process of buying my car was smooth and transparent. Sheil was very patient and explained all the different options I had. The whole team are warm and friendly and I was very impressed with the professionalism. After purchasing my car the team have since followed up with me to see how I am getting on which was another bonus to their service. I will definitely be recommending Paragon Cars to everyone I know. Thanks!

Parm V - London - Mercedes SLK

I had the experience of purchasing a car from Paragon Cars. The customer service was exceptional with a personal touch. I received a complimentary gift that was waiting inside of the car for me. Everything was top notch and to the highest professional standard. I will be sure to speak to the team again when I am looking for my next car. Many thanks to Sheil Patel and the team at Paragon Cars.

Ayodele - Hertfordshire - Mercedes C Class

Buying from Paragon Cars was a simple transaction. Most importantly Sheil and his team were very informative and accurate which gave me the confidence to drive 200 miles to buy the car that I have spent months looking for (Audi A5 Sportback Blk Ed Quattro). Great customer service, helpful staff and professional attitude that made me feel at ease. I would highly recommend to family and friends.

Naveed - Manchester - Audi A5

Very happy with both the car and the service from Paragon Cars. Sheil was always on hand to answer any questions and made the whole process very easy from beginning to end. Many thanks.

James S - Nottingham - Mercedes C63

I'd recommend them to anyone. Their friendly and quick service made my acquisition an easy one. Thorough knowledge of cars in stock was reassuring.

Dexter B - Somerset - Nissan 370Z

Everything was organised over the phone which meant when I went to pick it up it was very speedy no messing around filling loads of forms out. Really nice car. Really good service

Simon R - Gloucester - Audi A5

Sheil, the Drive back to Cardiff was really enjoyable in the B200. The car is outstandingfabulous to drive. I think the car may have too much technology for my mother but she still really likes the car and I am sure that given time she will learn all the various functions on the car to maximum enjoyment. Thank you so much for a relaxed car buying experience. I shall definitely recommend you to my friends and family. My thanks also to Keval for providing all the paperwork and final car handover this morning. 

Mackinder D - Cardiff - Mercedes B Class

I purchased an Audi S3 from the lads at Paragon Cars London in June 2016. Everything service aspect from leading up to the sale unto now, has been phenomenal! Literally took me one trip to the showroom out in Watford. Took a test drive, LOVED IT! Went back to the showroom and got on with the paper work. In less than an hour i drove away with my first car. The after sales has been brilliant, they've answered every question i've had. They go all out for customer satisfaction. And still contact to ask how i'm finding the car which is rare to find in after sales service. Thank you guys again! 

Amirul H - London - Audi S3

Bought a Mercedes C250 with Paragon Cars, great experience. Sheil talked me through the car over the phone, fantastic car and fantastic service. Arrived at the garage at 11:30 was on the road at 12:30 in my new car and had follow up calls from Shiel the day after to see how I got in with the car (I was driving back to Scotland) and another call a week later again. Would definitely recommend.

Jessica H - Ayrshire - Mercedes C Class

Excellent buying experience, can't fault the guys at Paragon or the quality of service. Every question answered and both cars bought were better than advertised! They take pride in what they do and only sell quality vehicles.

Alex T - London - Mercedes E63 

Really happy with the customer service I received. Even stayed open late for me to come and view a car on a Friday evening (which I ended up purchasing) Friendly people and a good choice of quality cars. If you any reason you are hesitant about traveling to view a car from these guys... don't be. Made to feel welcomed and not pushed into making the purchase

Tom H - Peterborough - BMW M3

"I was in the market for a hard-to-find Mercedes E400 coupe which not even Mercedes main dealers could help me with. I found Paragon Cars online and was pleased to see that they had the exact car I was looking for, with even better specification than I expected. I telephoned and spoke to Sheil. His knowledge of the car was impressive and he talked me through all the cars features over the phone. We arranged a test drive and the car was exactly as described to me. A deal was done and a trade-in agreed. Sheil kept in contact with me over the next few days until my new car was ready to collect. A truly first class experience in every way. If these guys have the car you want, buy with confidence."

Andrew H - Essex - Mercedes E Class

I recently Purchased a gorgeous Audi TT from Paragon Cars London - and couldn't be happier! I wanted a model with the best spec available and it had to have rare extras (getting hold of a diesel black edition TT with Sat Nav, automatic gearbox and leathers etc, with such low mileage is no easy feat!); Paragon were not only able to find me the the exact car I was looking for, but had it ready for me to take for a test drive in no time at all. The team over at Paragon were helpful and an absolute pleasure to work with; and have even checked-in with me since to make sure everything is well with the car! Whether you know the exact car you want down to it's very colour and trim, or you are just looking for a set of new wheels in general; Paragon will not disappoint. I would strongly recommend them to anyone out there in the market for a new car!

Dalvir S - London - Audi TT

"I was looking high and low for an E class Coupe, thanks to Sheil I managed to find one! Managed the whole process from start to finish and made sure I was updated every step of the way. After visiting several Mercedes dealers Sheil was a breath of fresh air to deal with, see you in a few years for the upgrade!"

Bradley J - Hertfordshire - Mercedes E Class

Made the whole process from start to finish so straight forward. Had been looking for months for a high spec E class coupe , and Paragon produced the goods with a car that ticked all the boxes - couldn't be happier with my purchase. Service was top rate and can't thank Sheil and the team enough for all their work.

Andy C - Glasgow - Mercedes E Class​

The Audi S3 we purchased is AMAZING .... It was a pleasure dealing with Paragon cars.. Thanks again Sheil and to all the team for arranging to pick me up to collect my fantastic car.. Excellent Service!

Darren - Surrey - Audi S3

 From first enquiry to final sale Paragon Cars were a pleasure to deal with. They were thorough and personable, and most important when it comes to used car sales, honest. They evidently take great pride in the business they do. I've subscribed to their mailing list and will recommend them to friends and family. Great experience, and I thoroughly appreciate the service provided.

Oliver S - London - Porsche Cayenne

I recently bought an E92 M3 from these guys. The car was immaculately presented and the sales service was friendly, straight forward and flexible. I'd recommend Paragon Cars to anyone looking for a high spec BMW. 

Toby M - Hertfordshire - BMW M3

From the initial 'phone enquiry Sheil was formative and helpful. I was concerned about buying from a non Mercedes dealership but the car had the spec I wanted and was fairly priced. It also included a warranty for further peace of mind which could be extended should I wish. The car did not disappoint and both Sheil and his colleague Kev answered all my technical questions and did not try to hurry or pressure me although I arrived rather late in the evening. All in all everything was handled in a pleasant, polite, professional manner and the car is excellent. My only regret is that I did not part exchange my old car as it has been a pain in the proverbial to deal - Sheil make me an offer! I am happy to recommend Paragon Cars.

Nicky - Bournemouth - Mercedes SLK

Dear Sheil. Many thanks for the service provided, which allowed us to buy the beautiful Red SLK 200K. From the moment I sent the email enquiry to delivery day, was simple yet effective. We managed to negotiate a fair deal for our part ex and despite the finance company doing their best to stall things, we got there with little fuss! The car was delivered on time and the person delivering was pleasant and courteous. The test drives were done and paperwork sorted in quick time. The SLK has been well received by friends and colleagues and although sad to see the wonderful TT go, my wife is very happy with the SLK and it soon will be a worthy replacement as her pride and joy! Would recommend Paragon to friends and family and who knows, in a few years we may be back for an upgrade SLK! Regards 

Simon - South Wales - Mercedes SLK

 Excellent customer relations by the boys at Paragon Cars. They very helpful and friendly and took me through everything there was to do with the SLK 250 AMG I was interested in. There was NEVER any sales pressure at any time. 

They also arranged my finance package quickly at my request. The SATNAV module forwarded to me by special delivery at no extra cost. Car sitting on my drive in less than 24 hours - impressive service. These boys know their stuff! Top quality cars at fair prices. 

P.S. Love the ca​r

Steve C - London - Mercedes SLK​

Sheil, I cannot send enough thanks to you and your team for everything you did to get the car in that condition. There were a few small issues and you managed to totally exceed my expectations in the presentation and delivery of the car. I have no issues in recommending you and your company to anyone who comments on the car. I will happily tell them and pass on my total thanks for all your hard work and effort. A lovely car bought from a very very good company.

Rob M - Surrey - BMW 5 Series

Hello, I thought I'd let you know how impressed I was with every aspect of buying my car from you. From the first call to enquire about the car, to driving it away, the service was first class. It was friendly and professional above the standard of main dealers I have used before. The vehicle itself was also a very high standard and I could tell from the other stock you had that you only hold top quality cars. Thank you very much for such a smooth transaction and I hope you use you again when I upgrade in the future. Kind regards.

Brook - Bournemouth - Mercedes CLC


The car is perfect, thank you! I'm very happy with it and you made the purchase a pleasure. From my first enquiry to the final purchase, Paragon Cars provided an excellent service, very knowledgeable about the vehicle and most importantly very honest. Arranging part exchange was easy and there were no surprises on the day. I have bought 10 cars in the last 4 years and Paragon Cars provided by the far the best experience of a car dealer to date, they clearly take pride in the service they deliver. I will be using you again and recommending you to friends.

Craig - Kent - Porsche Cayenne

Very professional dealer. All the staff we had contact with were courteous and efficient. The salesman in particular was very helpful and handled all the paperwork for taxing and number plate transfer. Woulds be very happy to deal with Paragon Cars again.

Alan D - Brighton - Mercedes B Class

I could not recommend Paragon cars highly enough, I don?t usually leave reviews but I would be doing Paragon a dis-justice if I didn't. A refreshing change to car sales with a friendly no pressure efficient approach. Sheil was extremely knowledgeable and was actually interested in my needs and uses for a car. Although I brought a used car it was as if it was new, immaculate throughout. Will be recommending to my friends and family. Thanks again"

Daryl T - Bedford - Audi Q7

From the first enquiry till after-sales, Sheil maintained contact and provided commendable response to all questions in relation to the deal. Sheil was pleasantly waiting at the train station with the vehicle after a long distance travel and instantly allowed me to test drive to my satisfaction. He had an excellent knowledge of the vehicle features which allowed me carefully evaluate the features against my needs. Sheil also arranged for a finance plan that aligned with my budget.

I am very pleased with the customer service that was provided and Sheil gave me a call to check I had arrived back home safely having driven for 8hours. In summary, I am very delighted with my purchase, with the deal, the no-pressure sales process and pre-/post-sales customer service. Paragon is well recommended.

Abim - Aberdeen - BMW 3 Series

After several disappointing visits to other garages where we found the lack of customer service unbelievable, the lack of vehicle knowledge astounding, and the rudeness of being completely ignored by salesmen, imagine our delight at stumbling across the Jewel in the crown of garages that is Paragon Cars.

Sheil is a delight to do business with, his knowledge of the vehicles he has for sale is what you would expect from a reputable salesman. Nothing was too much trouble, and after test drives on several different cars we decided on our car which we are delighted with. We never encountered any hard sell, or pressure and we were made to feel welcome to look at the various cars at our leisure without being rushed.

We could not be more pleased with the service we have received, and would gladly recommend this garage to anyone looking for the good old fashioned service , with someone prepared to go that extra mile - sadly most garages have forgotten how to provide that service.

Lesley - Dunstable - Mercedes SLK