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Consumer Information

We would like to stay in touch with you to keep up to date with our latest product news, marketing services and offers. If you would prefer not to receive future information by either of the methods below please indicate by un-selecting the option. All information provided will be used in accordance with our Privacy and Cookie Policy and not shared with any 3rd party company. For more information please click here.

Privacy & Terms

Paragon Cars London Privacy Policy:-

Paragon Cars London is committed to protecting your privacy, and at the same time we endeavour to use any data we collect from you to provide the best possible service. This privacy policy describes how we collect and use your personal data.

How your personal information is used by High Performance Leasing Ltd -T/A Paragon Cars London.

How we use your personal information

This privacy notice is to let you know how we look after your personal information. This includes what you tell us about yourself, what we learn by having you as a customer, and the choices you give us about what marketing you want us to send you. This notice explains how we do this and tells you about your privacy rights and how the law protects you.



We promise:-

  • To keep your data safe and private.
  • Not to sell your data.
  • To give you ways to manage and review your marketing choices at any time.
How the law protects you

As well as our Privacy Promise, your privacy is protected by law. This section explains how that works.

Data Protection law says that we are allowed to use personal information only if we have a proper reason to do so.

  • To fulfil a contract we have with you, or
  • When it is our legal duty, or
  • When it is in our legitimate interest, or
  • When you consent to it.
A legitimate interest is when we have a business or commercial reason to use your information. But even then, it must not unfairly go against what is right and best for you. If we rely on our legitimate interest, we will tell you what that is.

Here is a list of all the ways that we may use your personal information, and which of the reasons we rely on to do so. This is also where we tell you what our legitimate interests are.

What we use your personal information for

Our reasons

Our legitimate interests

• To manage our relationship with you or your business.
• To develop new ways to meet our customers’ needs and to grow our business.
• To develop and carry out marketing activities.
• To provide advice or guidance about our products and services.

• Your consent.
• Fulfilling contracts.
• Our legitimate interests.
• Our legal duty.

• Keeping our records up to date, working out which of our products and services may interest you and telling you about them.

• Seeking your consent when we need it to contact you.

• Being efficient about how we fulfil our legal duties.

Personal Information:-

We use many different kinds of personal information:-

Type of Information Recorded

Our Reasons

Our legitimate interests

Name

• Keeping our records up to date and matching you with products and services that may interest you and telling you about them.

• Accuracy of Information Provided.

• Keeping our records up to date, working out which of our products and services may interest you and telling you about them.

• Seeking your consent when we need it to contact you.

• Being efficient about how we fulfil our legal duties.

Address

Post Code

Telephone Number(s)

Model of Interest

Current Vehicle(s)

Registration Number

Chassis Number

Date of Registration

MOT Expiry Date

Last and Next Service Date

Finance Expiry Date

Warranty Expiry Date

Copies of all sale documents

Data usage

Paragon Cars London will use the data you supply to answer an enquiry or to administer an ongoing commercial relationship.

We will also use your data to tell you about changes to the web site, new information, or products and services offered by Paragon Cars London that we think you will find valuable. You can choose not to receive this information by sending an email to sales@paragoncarslondon.co.uk confirming you wish not to receive any of the updates we provide.

Paragon Cars London does not share, sell, trade or rent your personal data outside of Paragon Cars London. We do however share customer information with our supporting partners once you have purchased a vehicle from us for the purposes of:-

  • Ongoing Warranty
  • Finance Application
We may need to share your personal information with other organisations to provide you with the product or service you have chosen

Where we collect personal information from

Data you give to us:-

  • When you apply for our products and services
  • When you talk to us on the phone or in branch
  • When you use our website
  • In emails and letters
  • CCTV
If you choose not to give personal information

We may need to collect personal information by law, or under the terms of a contract we have with you.

If you choose not to give us this personal information, it may delay or prevent us from meeting our obligations. It may also mean that we cannot perform services needed to run your product or service you have with us. Any data collection that is optional would be made clear at the point of collection.

Marketing

We may use your personal information to tell you about relevant products and offers. This is what we mean when we talk about ‘marketing’.

The personal information we have for you is made up of what you tell us and data we collect when you use our services, or from third parties we work with.

We study this to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you.

We can only use your personal information to send you marketing messages if we have either your consent or a ‘legitimate interest’. That is when we have a business or commercial reason to use your information. It must not unfairly go against what is right and best for you.

You can ask us to stop sending you marketing messages by contacting us at any time.

We may ask you to confirm or update your choices, if you take out any new products or services with us in future. We will also ask you to do this if there are changes in the law or regulation.

If you change your mind you can update your choices at any time by contacting us.

How long we keep your personal information

We will keep your personal information for as long as you are a customer of Paragon Cars London. We may keep your data for up to 5 years from point of sale for one of these reasons:

  • To respond to any questions or complaints.
  • To show that we treated you fairly.
  • To maintain records according to rules that apply to us
We may keep your data for longer than 5 years if we cannot delete it for legal, regulatory or technical reasons. If we do, we will make sure that your privacy is protected and only use it for those purposes.

How to get a copy of your personal information: - In writing to

Marketing Department

Paragon Cars London

Unit 11 Riverside Works

Riverside Road

Watford

WD19 4HY

What if you want us to stop using your personal information?

You have the right to object to our use of your personal information, or to ask us to delete, remove, or stop using your personal information if there is no need for us to keep it. This is known as the ‘right to be forgotten’.

There may be legal or other official reasons why we need to keep or use your data. But please tell us if you think that we should not be using it.

We may sometimes be able to restrict the use of your data. This means that it can only be used for certain things, such as legal claims or to exercise legal rights. In this situation, we would not use or share your information in other ways while it is restricted.

You can ask us to restrict the use of your personal information if:

  • It is not accurate.
  • It has been used unlawfully but you don’t want us to delete it.
  • It not relevant any more, but you want us to keep it for use in legal claims.
  • You have already asked us to stop using your data but you are waiting for us to tell you if we are allowed to keep on using it.
If you want to object to how we use your data, or ask us to delete it or restrict how we use it or, please contact us.

How to complain

If you need to contact us or unhappy with how we have used your personal information. Write to:-

The Data Controller

Paragon Cars London

Unit 11 Riverside Works

Riverside Road

Watford

WD19 4HY

Complaining to the UK data protection regulator

If you are concerned about the way we have processed your personal information, you have the right to complain to the Information Commissioners Office (ICO) by visiting the ICO website.

You also have the right to complain to the Information Commissioner’s Office. Click Here to visit the website.

Data usage links to external websites

Our website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site, you should note that we do not have any control over that other website.

This Paragon Cars London website is a UK based website and takes reasonable care to comply with the requirements of the General Data Protection Regulations (GDPR) 25th May 2018 with regard to the personal information you supply on this site. Paragon Cars London website uses a security system that protects your information from unauthorised use. However, as no data transmissions over the Internet can be guaranteed to be 100% secure we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk.

Paragon Cars London may occasionally modify this Privacy Policy, such variations becoming effective immediately upon posting to the website and by continuing to use the website, you will be deemed to accept any such variations.

Please note Paragon Cars London does provide links to other sites, which may not be governed by this Privacy Policy and you should view the particular privacy policies of those sites for further information.

Therefore, Paragon Cars London cannot be responsible for the protection and privacy of any information, which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Cookies

When you use our website we may gather information about you through Internet access logs, cookies and other technical means. ‘Cookies’ are text files placed on your computer to collect Internet log information and user behaviour information. These are used to track website usage and monitor website activity and for other data processing reasons set out below.

Some of the cookies we use are essential for parts of the site to operate and have already been set. You may delete and block all cookies from this site, but parts of the site will not work. To find out more about the cookies we use and how to delete them, please contact sales@paragoncarslondon.co.uk